Ethos

We pride ourselves on using the best fabrics to make all of our products. This is why we have chosen to use Fruit of The Loom as the supplier for our apparel. 

Fruit of The Loom use the finest raw cotton. They are committed to the respect for human rights. They only use ethically produced yarn to manufacture their garments. 

Fruit of the Loom doesn’t just make garments; they make them the right way. This means protecting the rights of all people they work with and doing what’s right for the environment. 

All Fruit of The Loom facilities are fully WRAP certified (an independent world organisation that ensures lawful, humane and ethical manufacturing).

They only use ethically-produced yarn and all their garments are independently Oeko-Tex Standard 100 approved. This approval certifies that they contain absolutely no substances that are harmful to humans or the environment. 

Fruit of The Loom's Moroccan plant includes its own water-treatment facility that recycles up to 60% of the water they use, returning it to the river cleaner than when it arrived. As a result of this, the river bed has completely regenerated and is once again alive with fish and wildlife. Fruit of The Loom's ethical and environmental credentials are industry-leading.